Way to go, guys. I mean, it's cool and all to make the ads you dream of on your own dime, but is it really all that wise to enter them into prestigious award shows? And then deny making them? Bitch, please.
The thing is, if the ad was for Abercrombie & Fitch, they’d have had a chance of pulling it off. But JC Penny? They apparently think sex is evil, so bad move people.
I suppose there is another side to all of this, though. We're all talking about it. Endlessly. So it must have worked, whatever the original intention was.
Have a look at the article if you'd like to read more.