Mickey D's Hatching Egg

Lately, I have to say, i've been less than whelmed by McDonald's advertising. The print i've seen has felt kind of uninspired, although there have been a few gems here and there. This, however, is rather fun. And who doesn't like giant spectacles?

Leo Burnett Chicago created this huge live action billboard across from Wrigley field last week. Advertising the availability of fresh eggs served from 6 - 10:30am, a giant egg raised high in the air hatches between those times. Once it's open the yolk reads "Fresh Eggs Daily". Then, when breakfast is over the egg closes back up again and remains whole until the next morning.