Time for today's second weird link. Iceland Express has come up with Iceland Socks, a strange little microsite in which the user controls...well...sock puppets. The point? You select a pair of socks and customize their experience in Iceland with a selectioin of video backdrops and custom subtitles. Then, you know, send it to a friend.
There are two links to the Iceland Express website where you can go directly into booking your flight. But where do the sock puppets come from? Why? Is this popular? What's going on?!