Thursday, February 21, 2008

Pepsi Takes It All Off

Pepsi has jumped on the health bandwagon and is introducing a new "natural" cola to their line: Pepsi Raw. It's not "healthy," mind you, "it's a premium drink for people who like natural products." (Times)

So what are the ingredients?
[...] apple extract, plain caramel colouring, coffee leaf, tartaric acid from grapes, gum arabic from acacia trees, cane sugar and sparkling water. It is paler in colour and less fizzy than other cola brands.

Apparently there's no caffeine or phosphoric acid.

ok, i'm slightly intrigued. and the bottle design is pretty — reminds me of a shelfish exoskeleton. alas, it's only been released in the U.K. so i won't be tasting its naturally sweet nectar. (only looking at the naked chicks in the ads. i guess if the "natural" part doesn't do it, they figure sex will always sell.)

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