Thursday, February 21, 2008

When the ads are fresher than today's headlines

Now this is pretty damn cool. For the launch of the new Norwegian news/entertainment/info portal SOL, Mediafront created a campaign that uses contextual, hand-written banners called "SOL comments." Using a Flash media server and a pen tablet, a team of 3 copywriters took shifts around the clock monitering news sites and responding to the editorial content. Over a thousand ads have been created so far. If only advertising was always so relevant.

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